I was just chatting with a friend who works for marketing in a large multi-national recruitment network. Apparently her boss (or her boss's boss...) have been hearing enough buzz about social media marketing (or Twitter?) that her companies wants her to help sourcing a sound social media marketing solution.

Although that's pretty much happening in every company which takes Marketing seriously, still got me thinking if there is an easier way to explain what social media marketing is all about. So I started a little searching of my own too, and that's how in got into this brilliant presentation "What the F**K is Social Media: One Year Later".

Developed by Espresso, this presentation is packed with LOADS of stunning figures, quotes, and facts about social media:

"Marketers don't understand channels where you have to talk and listen at the same time... The marketing industry's idea of a two-way communication is to put an 800 number or a web address in an ad or take orders."

"People in charge of talking are in the mareting department. The people in charge of listening are in the research or service or sales department. They hardly ever talk to each other, let alone have full-duplex conversations with customers."

They also highlighted what Social Media Marketing should focus on and what it can do:

• Public relations
• Customer service
• Loyalty-building
• Collaboration
• Networking
• Thought-leadership
• Customer aquisition

All right, I've got to admit that this is certainly not the most appropriate presentation for business use, however I do admire all the facts and accents on the importance of doing social media marketing right. Social Media tools like Facebook could grow as big as the "4th most populated country/community in the world" after all, simply no company can afford to get it wrong.