Portfolio - Rainbow Nails OPI Educator Nail Salon

Usability and Search Marketng

Rainbow Nails is one of the most reputable nail salons in Hong Kong since 2003. It is one of the few nail salon in the world that has been awarded OPI Educator qualification. If you have not heard of such qualification before, that's only because it's just that rare.

Rainbow Nails has come to us with an already established website and brand image. Our goal was to optimize the content and the structure of the website to be as search engine friendly as possible, and as well enhance the usability so that it can funnel the clients where we want them to go -- to pick up the phone and make an appointment.

The result? 2000% traffic growth in less than 3 months and growing, and contributes a steady 70% of the total sales each month.