Archive for category SEO

SEOMoz Ranking Factors 2009

Posted by cothkseo in SEO, SEO News on October 13th, 2009

SEOMoz, industry leading SEO company releases a list of factors that contribute most ranking a website on major search engines every year. SEOMoz Ranking Factors was compiled through interviewing with around 100 industry leader and experts with a hundred identified SEO factors and have them rate and comment on these factors. They have recently released SEOMoz Ranking Factors 2009, with some of the highlights below: Read More…»

 

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Is Your Website Ready For PPC?

Posted by cothkseo in SEO on September 14th, 2009

So your business has been doing pretty good. You think it is time to start getting some global attention. You heard that many business succeeded marketing their business online, so you thought it’d be a good idea to buy some Pay-Per-Click (PPC) ads from Google and Yahoo.

Few weeks later you look at the invoice from Google thanking you for your $2,000. You are very excited that the ad campaign has gone so well “successful” that you must have created quite some attention for all these clicks the campaign generated. You are expecting a dozen of enquiry emails or orders sitting in your inbox. You ask your assistant if there is any message for you, “No!” she replied. You start to wonder… is there something wrong with this whole PPC Ad Campaign idea?

The fact is, your website may not be ready for PPC.

Traffic = Opportunities ≠ Conversions (Literally)

Neglect the fact that there could be tons more SEM factors that could contribute to the scenario, a lot of times website owners simply have an impression that TRAFFIC = OPPORTUNITIES. They may have got this part right, however it is not necessary true that OPPORTUNTIES = CONVERSIONS. Read more…»

 

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Twitter Page SEO: 5 Tips To Optimize Your Twitter Profile Page – Part 2

Posted by cothkseo in SEO on May 19th, 2009

Previously we have talked about how to optimize your Twitter page with Name, Username, and the More Info URL in 5 Tips to Optimize Your Twitter Page – Part 1. For those of you who have been sticking with me from the previous post, here’s is Part 2.

Tip 4: Flood Your One Line Bio with Keywords While Maintaining Natural Readability!

OK, this one is easy. Use as many keyword (both broad and long tail keywords) as u could, however it is very important to maintain natural readability. Unlike optimizing the Title Tag and Description Meta Tag that you already have Title Tag to demonstrate the keyword discretely and your Description Tag will then have to emphasize on making it natural writing, however Title of the Twitter page SERP results have already been occupied by Name and Username. Therefore, it shouldn’t be too hard selling putting your keywords in a descrete manner. However SERP algorithm in most serach engines are sophisticated enough that over doing anything pretty much will be penalized these days. So beware not to just repeat the same keyword over and over again. Even if it may help, still, won’t give you much traffic simply because it is ANNOYING! Read More…»

 

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Twitter Page SEO: 5 Tips To Optimize Your Twitter Profile Page – Part 1

Posted by cothkseo in SEO on May 17th, 2009

This article is based on the assumption that you have done your keyword research and you have a beautiful keyword (broad or long tail) at hand already before you start optimizing your twitter page. Bear with me though, that you would rather optimize your Twitter page with a single keyword (incl. long tail) simply because there is no room to optimize for another.

You may be wondering what Keyword Research is, and how it should be performed. Keyword Research is a monster. It is the key of the house, heart of a body in ALL SEO practices. It could take days to explain to you what Keyword Research is and how they should be carried out, but I think we’d better leave that to another article on than wrapping it up in a few lines.

Tip 1: Use Search Engine Friendly Keywords in Twitter Name

Ok, don’t get it wrong. It is Name that we are talking about here, not the username, yet. Optimizing your Name for your Twitter page is very important. Not only that it will be shown on the Twitter Timeline, it will also be used on SERP of all major search engines. And since that you can practically use any characters or language in this field including space and other language characters, make sure you include your keyword (broad or long tail) from your keyword research in your local language (the language you are going tweet in). It also helps identifying what language your tweets are going to be in without having to click into your profile, thus a faster and more no brainer decision for others to add you. Don’t think that it is not important, I did add a few people because of their self-explanatory Twitter Name or Username. Read More…»

 

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