Archive for September, 2009

How Does Facebook’s Twitter-like @ Mentions Help To Boost Exposure?

Posted by cothkseo in Social Media Marketing on September 19th, 2009

Image by AFlex World

Image by AFlex World

Reported by Mashable, “@Mention Facebook’s most Twitter-like feature yet – the ability to include other users in messages using the “@” symbol – is now live”. This is a new feature that tweeples are very familiar with, however definitely something new for facebook only users. There have been enough buzz in the sphere about this exciting new feature among the Facebook users. I can assure you though it is far more exciting for marketers around the world. Read more… »

 

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Is Your Website Ready For PPC?

Posted by cothkseo in SEO on September 14th, 2009

So your business has been doing pretty good. You think it is time to start getting some global attention. You heard that many business succeeded marketing their business online, so you thought it’d be a good idea to buy some Pay-Per-Click (PPC) ads from Google and Yahoo.

Few weeks later you look at the invoice from Google thanking you for your $2,000. You are very excited that the ad campaign has gone so well “successful” that you must have created quite some attention for all these clicks the campaign generated. You are expecting a dozen of enquiry emails or orders sitting in your inbox. You ask your assistant if there is any message for you, “No!” she replied. You start to wonder… is there something wrong with this whole PPC Ad Campaign idea?

The fact is, your website may not be ready for PPC.

Traffic = Opportunities ≠ Conversions (Literally)

Neglect the fact that there could be tons more SEM factors that could contribute to the scenario, a lot of times website owners simply have an impression that TRAFFIC = OPPORTUNITIES. They may have got this part right, however it is not necessary true that OPPORTUNTIES = CONVERSIONS. Read more…»

 

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